Trigger Links
Overview
Trigger links are a useful method to redirect a user to a specific page after they click on it within an SMS, email or WhatsApp. When a user clicks on the trigger link, the system will record it in the contact's activity timeline and trigger a pre-defined action within a workflow. Within the workflow build there are actions and triggers that you can fire off a trigger link click.
Please Note:
Trigger links are supported in SMS and Email and WhatsApp.
Covered in this article
FAQ
Trigger Link Use Cases
Dynamic URL Updates in Email Campaigns:
Use trigger links to dynamically update URLs in your email campaigns. For instance, if you run monthly or quarterly promotions and want to use the same email template, you can set up a trigger link with a custom value that points to the current promotion URL. When a contact clicks on this link, it takes them to the latest promotion page. This way, you can reuse your email template without manually updating the links each time.
Workflow Automation Based on Trigger Link Clicks:
Set up workflows that respond to trigger link clicks. For example, you can create a workflow that sends appointment confirmations and reminders. When a contact clicks on a trigger link in an appointment reminder email, the system records the click and triggers the next step in the workflow, such as sending a survey or review request.
Unsubscribe Links for Different Communication Channels:
Implement unsubscribe trigger links for various communication channels, including SMS, Email, Google My Business (GMB), Facebook, and Instagram. A contact who clicks on these links will be unsubscribed from the respective channel. This ensures compliance with opt-out regulations and helps manage communication preferences effectively.
Tracking Contact Activity:
Use trigger links to track a contact's engagement and actions within your SMS and email campaigns. When a contact clicks on a trigger link, their activity is recorded in the contact's activity timeline. This information can be valuable for assessing their behavior and campaign effectiveness.
Educational Resources in Campaigns:
Embed trigger links within your email campaigns to provide educational resources. For instance, you can include links to tutorials, how-to videos, or articles related to your products or services. Clicking on these trigger links can trigger automated follow-up actions or track a contact's interest in specific topics.
Event Registration and Updates:
If you're organizing events, use trigger links in your email invitations. When recipients click on the trigger link to RSVP or get event updates, you can automate the process of confirming their attendance, sending event details, or collecting additional information.
Product Recommendations and Personalization:
In your email marketing, incorporate trigger links that lead contacts to personalized product recommendations based on their preferences and past interactions. Triggering this link can initiate automated processes to tailor future communications and product offerings.
Trigger links in Workflows
<Video Tutorial - Coming Soon>
Trigger Link How-to's
How to use Custom Values and trigger links to change your URL dynamically?
This is great if you're running promotions monthly or quarterly and want to use the same workflow. Update your custom value URL to point to your new "offer URL," and the system will dynamically update the trigger link.
This will not retroactively affect any previous link URLs from past campaigns.
When setting up your workflow please make sure to add the "trigger link" to your SMS or Email message body. Placing the "Custom Value" in the message body will not "fire" the trigger link when clicked.
How to use the Workflow Wait step for a Trigger link Click?
This video covers how to use a "wait" step action within a workflow to trigger the next step based on a trigger link click. This workflow can be found in your workflow library as "Recipe - Appointment Confirmation + Reminder + Survey + Review Request."
<Video Tutorial - Coming Soon>
FAQ
How do I find the contacts' activity timeline?
Click on contacts > Smartlist > search for the contact > Click on 'activity'
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