# How to create an Instagram/Facebook DM automation in Synamate

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**NOTE: The filters are not Case Sensitive**

The above video contains:

1. Triggering automation based on the Keyword in different methods and channels
2. Dividing the leads based on the app (i.e. instagram DM or Facebook DM) using if else condition
3. Setting up the auto reply and formatting it which is sent back to the leads.


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